Senior Content Marketer; June 2025 – Present

• Designed and executed a quarterly content funnel sequencing weekly WFMY-TV segments, podcast episodes, and social media across four rotating topic cycles — building audience familiarity ahead of dinner seminar invitations and supporting 100+ events annually that consistently surpassed the firm's production goals.

• Conceived and launched a four-part community lecture series from concept to execution, independently securing partners including a Wake Forest University economics professor, Verger Capital Management, Fader Realty, D’Luca Travel, and Trellis Supportive Group; the first two sessions reached full capacity at 85 attendees each with a waitlist.

• Directed end-to-end production of weekly broadcast segments and a company commercial on WFMY-TV, writing scripts, overseeing creative direction, and managing the PR agency relationship — including negotiating media rates to maximize the firm's broadcast investment.

• Built and sustained community partnerships with the Winston-Salem Symphony, Winston-Salem Chamber of Commerce, Winston-Salem Foundation, Habitat for Humanity of Forsyth County, and Winston-Salem Rescue Mission.

• Developed a broadcast re-engagement and lead capture system using performance data, gated content, and on-screen QR codes — creating a consistent pipeline of new CRM contacts.

• Maintained CRM integrity and audience segmentation in Redtail while producing fully compliant marketing content across all channels in alignment with SEC/FINRA regulatory standards.

Event & Outreach Manager; 2021-2025

• Led strategy and execution for seven major annual fundraising and awareness events, overseeing every detail from planning and logistics to sponsorship sales, marketing, and post-event reporting — resulting in a 53% revenue increase from 2021 to 2024.

• Managed over 15 community-led, revenue-generating events per month, empowering local supporters to create and host successful fundraising initiatives under the Forsyth Humane Society banner.

• Drove a 60% increase in development program revenue by managing targeted marketing campaigns, refining donor outreach, and creating compelling digital and print collateral.

• Conceptualized and executed multi-channel appeals including direct mail, social media, and digital storytelling — boosting donor engagement through compelling campaigns aligned with organizational priorities.

• Expanded business partnerships fivefold, growing from under 100 to over 500 local collaborators who acted as year-round ambassadors and sponsors for fundraising and awareness campaigns.

• Oversaw all marketing and communications efforts for the organization, including content calendars, newsletters, social media, and website updates — ensuring brand alignment and timely storytelling.

• Maintained accurate donor records and campaign data in DonorPerfect, ensuring clean reporting and actionable insights to support ongoing fundraising success and relationship building.

Founder & Director; 2012-2022

• Founded and led K10Yoga, a 501(c)3 nonprofit, building an accredited trauma-informed yoga school and community studio model across four pillars: in-person, online, outreach, and teacher training.

• Developed and scaled a comprehensive yoga training program, certifying over 150 teachers across three states while maintaining educational rigor and mission alignment.

• Managed all aspects of nonprofit operations, including program development, financial oversight, grant writing, partnership cultivation, and administrative functions.

• Directed all branding and marketing strategy, ensuring visual and messaging consistency across digital platforms, social media, websites, print materials, and community outreach.

• Planned and executed local and international yoga events and retreats, including multi-day festivals, community workshops, and destination experiences focused on equity and wellness.

• Built a digital infrastructure from the ground up, managing websites, content strategy, and virtual programming that allowed for expansion and sustainability during times of transition.

• Positioned K10Yoga as a thought leader in justice-centered wellness, integrating DEI-focused outreach and trauma-informed care into all programs, partnerships, and communications.

Assistant Marketing & Program Director; 2012-2016

• Planned and marketed a wide range of wellness and engagement events, including themed 5K races, dance nights, and speaker series featuring local influencers, to increase member participation and community visibility.

• Developed and promoted innovative fitness programs, including a full yoga school and specialized workshops, expanding wellness offerings to both members and the broader community.

• Collaborated across departments to execute creative campaigns and events, blending programming, marketing, and mission-driven messaging to enhance the organization’s impact and reach.

Recreation Director; 2007-2012

• Built and led the resort’s concierge and activities department, designing and executing on-site and off-site experiences that enriched guest stays and showcased local culture.

• Coordinated partnerships with regional recreation providers, curating customized adventures and excursions that enhanced the resort’s offerings and guest satisfaction.

• Developed and managed a diverse calendar of events and activities, balancing logistical planning with personalized service to deliver memorable vacation experiences.

Assistant to Director; 2006-2018

• Managed key operations for a four-day offshore fishing tournament, including event setup, registration, weigh-ins, auctions, awards ceremonies, and digital leaderboard updates.

• Oversaw social media communications and real-time updates, engaging attendees and supporters while promoting the mission to benefit the Coastal Carolina Boys & Girls Club.

• Coordinated with sponsors, vendors, and volunteers, ensuring seamless execution and a professional, high-energy experience for participants and community stakeholders.

Assistant to Director, 2006

• Coordinated logistics and volunteer management for a major international tall ships event spanning three coastal locations over four days, ensuring smooth operations and guest experiences.

• Handled communications, merchandise distribution, and on-site setup, supporting multiple venues with cohesive branding and consistent execution.

• Collaborated with historic sites, museums, and small businesses, promoting local heritage and driving community engagement through tourism and storytelling.